Andrew has had 22 year's experience in the hotel industry. His career began for Jarvis Hotels and has worked for several leading brands including Accor, IHG, Rezidor, DeVere Hotels, Choice Hotels and Best Western. He joined the team in 2013. His knowledge of brands is key to assisting David Reading and the rest of the HF team in identifying hotels and what brand they should be intergrated into. Andrew has led three projects for our hotels in getting them successfully into the Best Western Brand. He is our project leader on social media and all IT projects, including hotel PMS installations, the design management, and implementation of new websites. He has a very strong revenue management background and assists the HF team in design and implementation of strategies to get the return on investment for our partners. Andrew is the project leader on HF's central marketing platform Hotelfeature.co.uk and has also developed Apple Wallet applications to aid loyalty in our hotels.