OUR TEAM 

 
Jim Sutherland 
 
Director 
 
07771914493  
 
jim@hospitalityfirst.co.uk 
Jim left Cambridge University in 1975 and begun his property career by joining Guardian Royal Exchange and follow qualifications he later moved to J Henry Schroder Wagg Properties Ltd. After nearly 6 years at the merchant bank, Jim accepted a post at 3i’s Commercial Properties Ltd dealing with asset and development management. His latter career has involved providing Specialised Project Management Services to various clients in the commercial property and hotel sectors. Jim brings to Hospitality First a combination of financial, property, and management skills required to guide the future aspirations of HF to expand its asset and management bases. 
 
 
Clive Nicholls 
 
Director 
 
07931390176  
 
clive@hospitalityfirst.co.uk 
Clive has spent his whole working life in the Hospitality Industry. His career began at Hotel School and progressed via Crest Hotels and Europa Hotels. The purchase of his own hotel and the subsequent operation of Barringtons which operated circa 60 hotels for BDO, Arthur Andersen and Deloittes gave him in depth operational knowledge. Clive was responsible for the operations of two further hotel companies before creating HF where he has been the driving force in the expansion of the Client base through his vast network of contacts. His experience and expertise in the business is invaluable in the operations and systems related to hotel management 
 
 
David Reading 
 
Group Operations Manager 
 
07855999361  
 
david.reading@hospitalityfirst.co.uk 
David has had 23 years’ experience in the day to day minutiae of running a successful branded hotel. His career began with the attainment of an HCIMA qualification and an early introduction of Hotel Management with Choice Hotels Europe. This was followed by 7 years at Somerston Hotels (now Atlas Hotels) managing various hotels in their large portfolio. From 2010 he ran the hugely successful Banbury Express preparing it for sale in 2015. His vast knowledge of the day to day running of each of the HF Hotels is an essential part of the HF operations and Rate setting to maximise profits for our clients 
 
Andrew Sanders 
 
Regional General Manager 
 
07740112860 
 
andrew.sanders@hospitalityfirst.co.uk 
 
Andrew has had 22 year's experience in the hotel industry. His career began for Jarvis Hotels and has worked for several leading brands including Accor, IHG, Rezidor, DeVere Hotels, Choice Hotels and Best Western. He joined the team in 2013. His knowledge of brands is key to assisting David Reading and the rest of the HF team in identifying hotels and what brand they should be intergrated into. Andrew has led three projects for our hotels in getting them successfully into the Best Western Brand. He is our project leader on social media and all IT projects, including hotel PMS installations, the design management, and implementation of new websites. He has a very strong revenue management background and assists the HF team in design and implementation of strategies to get the return on investment for our partners. Andrew is the project leader on HF's central marketing platform Hotelfeature.co.uk and has also developed Apple Wallet applications to aid loyalty in our hotels. 
 
Anna Temple 
 
Sales - Corporate, Leisure and Groups 
 
07786925311  
 
anna@hospitalityfirst.co.uk 
Anna has worked in hotels and hospitality for over 20 years, both overseas and in the UK, for the past 10 years within the Leisure segment. Anna worked for 8 years for an IHG franchisee as Group Leisure Sales Manager supporting 33 hotels on the FIT/Group/Sporting and Stag/Hen business responsible for over £8,000,000 per annum in revenue. Previously to that working in a 4star Central London hotel looking after their Leisure and FIT sales along with Front Office and Reservations Departments. She offers a wealth of experience and contacts, and gives consultant advice and support on driving Group, FIT and Sporting business into the Hospitality First portfolio of hotels. Anna is passionate about Hotels and the Travel industry as a whole. 
Andrew Plimmer 
 
Group Sales Manager 
 
07876760709 
 
andrew.plimmer@hospitalityfirst.co.uk 
Andrew has a wide variety of sales experience working for several leading brand hotels. Andrew has also been the Managing Director for Recommended Hotels which specialised in a managing GDS and OTA exposure for small hotels bringing in revenues of £28,000,000. Andrew, as does HF, believes in proactive sales and talking to customers to understand their needs. He treats all clients as individuals so he can tailor their experience with our hotels. He has worked closely with our General Manager's to achieve some fantastic results. Andrew will be advising along with Anna on the best way forward for us to achieve our goals. He will be carrying out health checks of all of our sales functions to ensure that we are taking profitable business. 
Matt Wallace 
 
Regional Sales Manager 
 
07834166776 
 
matt.wallace@hospitalityfirst.co.uk 
Matt has worked in the industry for 13 years, where he started working in food and beverage, before moving to sales. He has worked as a muti site Sales Manager for the last five years. 
Matt joined the team in 2016 and has assisted the hotel teams in ensuring that we are taking profitable sales. He works very closely with the hotel teams to ensure that all sales leads are acted upon and converted. He has very strong experience in account management driving direct, agency and MICE bookings. Matt has worked for several hotel companies such as BDL Hotels, GHL Hotels and Puma Hotels. He is currently working on projects with Best Western and Choice Hotels to maintain and increase our share of the market.  
 

NON EXECUTIVE DIRECTORS  

In addition to the main board members the company’s operations are supported as appropriate by the following: 
 
Clive Bachmanis  
(Property) 
Clive qualified as a Chartered Surveyor in 1982 whilst working in Bristol. He moved to London in 1985 and became an Equity Partner in Ferguson Hollis, a firm of Chartered Surveyors with established offices in London, Moscow, Kiev and St.Petersburg. Clive has specialised in all aspects of commercial property including out of Town Leisure, Retail Warehousing, Offices and Hotel Development. He has his own property advisory service. His Knowledge of Property is key to the successfully control of the numerous Facilities Management involved with a substantial real estate portfolio. 
Peter Dempster  
(Legal) 
Peter Dempster (D.O.B 29/04/1959) qualified as a solicitor in 1984. He has specialised in property transactions since qualification principally acting for a leading DIY and Electrical Retailers and Developers in the out of town market. He was senior partner in two leading Southampton based firms before setting up Dempster Binning LLP in 2001. Dempster Binning is a boutique property law firm exclusively dealing with commercial development and investment transactions including hotel sales, purchases, management and franchise contracts. 
Rod Lovell  
(Hotel Performance) 
Rod Lovell has been involved in the property industry for the whole of his working life. Between 1997 and 2004 he was Managing Director of Eastlake Hospitality which developed and Managed 5 Holiday Inn Express Hotels. The company was sold to BDL Hotels (now RedefineBDL). For the past 6 years he was seconded to Julian Hodge Bank as their Hotels Asset Manager. In HF RL is responsible for assisting with the analysis and control of Revenue and Cost controls thereby maximising Profit in each hotel. 
 
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