CASE STUDIES 

 
Birmingham 
 
Situated in South Birmingham close to the M6 and M42 motorways this 110 bedroom unbranded limited service hotel was acquired by our clients with a view to undertaking a comprehensive refurbishment programme and rebranding to create a Holiday Inn Express hotel. 
 
The refurbishment works were undertaken by our own in-house team and the first phase of some 65 rooms was recently completed and the hotel successfully opened and trading under the new brand: the balance of the hotel bedroom stock will be refurbished in a second phase which should be completed in the first quarter of 2016. 
 
The hotel is now trading successfully under HF management with performance in line with client and brand expectations. 
 
Stafford 
 
Lying on the outskirts of Stafford close to the M6 motorway this large unbranded three star hotel was acquired from the Administrators’ by our clients in 2013. 
 
Hospitality First assisted in the pre-acquisition preparation of a refurbishment strategy and budget and following completion implemented and managed the full refurbishment of the hotel, including new IT equipment, lift, etc. over a 10 month period. 
 
The hotel has now been accepted back into the Best Western brand and in our second year of operation turnover has doubled and, profits are in line with budget predictions prepared by HF. 
 
Crewe 
 
At the date of acquisition, this historical town centre hotel was under bank control and in a poor state of repair: trade levels were negligible. 
 
HF project managed a full refurbishment including a new lift, full IT replacement, new reception, etc. and the hotel was accepted into Best Western brand on completion of the works some 9 months after purchase. 
 
HF are managing the operation and the hotel is now trading at acceptable levels in accord with the projected trading forecasts agreed with the Client: a number of local companies who stopped patronising the hotel due to its unacceptable condition are now using the hotel again. 
 
Preston 
 
This derelict three star hotel was purchased by our clients in 2011 on the basis of a business plan formulated prior to acquisition which provided for a 10 month construction programme to provide a 103 bedroom Holiday Inn Express at a cost in the region of £2.6m. 
 
HF project managed the construction works which were completed on programme and within budget with the rebranded hotel opening in September 2012 under HF management. Some three years later the hotel is trading successfully with occupancy rates in excess of 70% and profits continuing to rise in line with trading forecasts. 
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